With Squishmallows being the current trend, maybe there can be a series of donation drives that encourages people to donate Squishmallows to children & other residents in needy Communities & Countries. Since each Squishmallow has a different backstory, it will help the recipient relate with them. Each donation drive would be held at various schools & businesses, big or small. This will be a nice treat for people around the world when they need help the most.
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