With the Super Bowl almost here, the NFL & CFL can create a series of Halftime Shows that will be themed towards Kindness. Featuring your favorite Viacom-CBS/Nickelodeon characters, these halftime shows will demonstrate how it is important to come together as a community during tough times. Characters from the 1980's, like Garfield, the Smurfs & Care Bears, would appear as guests. In other words, even if we don't get along with each other, Kindness is always important.
Music Videos from MTV are also on hand. Not only would the Nickelodeon & 1980's characters Sing & Dance to Kindness themed songs from the 1980's & 1990's, but you may also see a kindness version of Sweet Victory by SpongeBob & his Friends.
Meanwhile, Football Players & Cheer/Dance Squads can use Paramount Action stars on how they used Kindness to be Confident.
These spots could be tested at various Football exhibition matches between NFL Teams based on regional areas. Here can be some examples of the exhibition match ups:
Northeast & Pacific
Atlantic & Mountain Plains
Southeast & Southwest
Central & Midwest
The Canadian Football Team will have their own match ups based on Eastern & Western Divisions. Expansion Teams will be on hand as well.
Airing on CBS Sports, these Halftime Shows will demonstrate how Kindness will always be a true champion.
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